Are PPC, Google Ads and Google AdWords the same?
PPC means pay per click, an advertising model. Google Ads is an advertising platform, formerly called Google AdWords. Google Search advertising often uses PPC, while other campaign formats and platforms can use different bidding and billing approaches.
Can you run PPC campaigns for several branches or cities?
Yes. A campaign targeting M.C. Layout can be planned for one service area or several branches. The requirements call should cover reviewing mobile contact steps, enquiry ownership and location-specific pages. Locations are selected around the business’s actual ability to deliver.
Which industries can use your PPC advertising services?
We can assess campaigns for retail, ecommerce, education, real estate, healthcare, hospitality, manufacturing, technology and professional services. The offer and platform policies determine which campaigns are suitable.
How do you choose keywords and avoid irrelevant clicks?
We group keywords around customer intent, review search terms where available and maintain negative keywords. Ad copy and landing pages help visitors understand whether the offer fits their need.
Who owns the advertising account?
Account access, billing and ownership are agreed before work begins. We recommend that your business retains ownership and provides the access required for campaign management.
What is the difference between PPC and SEO?
PPC buys advertising visibility under the platform’s auction and billing model. SEO improves your website’s organic search visibility over time. The two can support the same business goal through different approaches.
Can you work with regional-language campaigns?
Yes. Tell us the target locations and languages. We can scope localised copy and landing pages, with translations and final language approval agreed before publishing.
How is a PPC budget decided?
We consider your target market, competition, offer, expected conversion journey and testing needs. Advertising spend is separate from service fees, and neither a budget nor a fixed outcome is assumed before discussion.
What does your PPC advertising service include?
Depending on the agreed scope, we support research, campaign setup, ad copy, creative coordination, landing page recommendations, conversion tracking, optimisation and reporting.
Is the advertising budget included in your service fee?
The platform advertising spend and our management fee are quoted separately. We confirm the scope and budget before campaigns begin.
Can you manage an existing advertising account?
Yes. We can review your existing campaign structure, tracking and search terms, then recommend what to retain, improve or rebuild.
How soon will we see enquiries?
Ads can begin attracting visitors after approval, but enquiry volume and quality depend on demand, competition, budget, your offer and the landing page. We do not promise a fixed number of leads.
Do you support multiple industries and locations?
Yes. Campaign planning can cover individual cities, selected regions or wider markets, with industry-specific messaging and location targeting where supported.
Will we receive campaign reports?
We agree reporting around useful measures such as spend, clicks, conversions, cost per conversion and lead quality feedback, subject to tracking availability.
Can you help with landing pages and ad creatives?
Yes. We can include landing page design, copy and creative support in your proposal so visitors have a clear next step after clicking an advert.
How do we get a PPC proposal?
Send your website and mention M.C. Layout, the product or service to promote and your indicative advertising budget. Include the desired enquiry, such as a design consultation, and any location or language requirements. We will discuss a scope and quotation that separates advertising spend from management fees.